Novotown is an integrated tourism and entertainment project, situated at the heart of Hengqin New Area, Zhuhai City, Guangdong Province of the PRC. The project is 80% owned by the Group and 20% owned by its ultimate holding company, eSun, with a total gross floor area of approximately 15.5 million square feet.
The gross floor area of Phase 1 is approximately 2.8 million square feet. Master layout plan has been approved in January 2015 and construction work has commenced with completion expected in 2018. Key highlights of Phase 1 include Lionsgate Entertainment World™, National Geographic Ultimate Explorer, Healthcare and Beauty Cultural Center, multi-purpose performance hall, wedding ceremony venue, Hyatt Regency Hotel as well as concept retail and dining.